VivArt Magazine: Tasteful – Christian Ress in an exclusive interview

In the VivArt Magazine article, Christian Ress is interviewed about his vision and the development of his family winery, Balthasar Ress. Ress talks about his passion for entrepreneurship and the continuous development of projects, in particular the renovation of the Balthasar Ress wine bar & wine shop in Mauergasse, Wiesbaden. The wine shop, which has been in existence since 2013, was renovated after almost eleven years in order to remain a leader in the competition for both guests and employees.

Christian Ress emphasizes the importance of a well-designed wine bar as an image carrier for the brand and as a place where valuable feedback from customers is gathered. The renovation is intended not only to modernize the design, but also to strengthen the quality of service and the perception of the brand. He underscores the importance of a positive image that is built through all facets of the brand. Ress says, “The image of a brand is the sum of all associations, experiences, and memories of the product.”

Ress also reflects on the challenges facing the wine industry, such as declining wine consumption in key markets and consumer purchasing power. However, he also sees opportunities in these developments, particularly in the trend toward less but higher-quality enjoyment. As an eco-certified premium business, Balthasar Ress feels well positioned for this change.

Finally, Ress highlights the synergy effects in Mauergasse, where four more wine bars have opened since the first one, and praises the cooperation among competitors, which benefits everyone. “I was genuinely delighted about every single competitor because I realized that every additional wine bar could contribute to positioning Mauergasse as a ‘wine and gourmet mile’—which benefits us all,” emphasizes Ress.

You can find the full article here: Geschmackvoll - VivArt Magazin